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I'm Isabelle Dumortier, a Belgian serial entrepreneur currently living in Antwerp.
I started my first company at the age of 18 and had the privilege of working as a digital marketing and strategy consultant for brands like Bavaria, Auping, Estée Lauder, Van Lanschot & Unilever.

In May 2016 I founded The Tutu Shop, a multi-channel retail concept which is bringing the tutu back through owned retail channels both online as through pop-up shops. Within 4 hours of go live our first tutu was sold. Today we brought over 10.000 tutu's to girls. 
The secret to the succes is a very strong concept, digital know-how and a client service team that is off the charts. 

In September 2017 I founded The Woofpack, a monthly giftbox for your favorite pet. 



Interested in learning more about starting up online, digital transformation & inspiring books and articles?

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Here is a list of my personal book recommendations.
These books have challenged my thinking or deeply changed the way I live my life. 
To avoid judging a book by it's cover, I simplified each & added a personal note.


During the years working for Bavaria, I managed the account as a whole.
It involved managing lots of end-2-end projects, people, and tight deadlines. During those 5 years we went live in 63 countries & 54 languages. 

Check out my full bio on Linkedin and follow updates.


Curious where I get my mojo? Next to reading many books, these influencers inspire me to keep going. 


Do you have any questions regarding starting up online or digital transformation? 
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